Velatta Group
We carried out the rebranding of Velatta Group with the goal of strengthening its identity and creating a coherent, distinctive visual system that unifies all the companies within the group under a single image.
The work covered every aspect of the identity, from the logo redesign to the development of comprehensive graphic guidelines, shaping a visual language that best reflects the group’s values and clearly conveys its industrial strength and forward-looking approach.
The goal was to ensure that each company within the group, while preserving its own individuality and distinctive traits, could be seamlessly integrated into a unified visual system.
This shared framework not only strengthens the image of the group as a whole but also makes each company’s message clearer and more immediately recognizable.
The result is a brand identity that effectively communicates the group’s history and evolution, while also expressing its vision for the future and reinforcing its position within the industrial market.
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