RIV
Rubinetterie Italiane Velatta (RIV) underwent a full rebranding, with an updated logo and a visual identity that feels modern, robust, and aligned with the company’s history.
The project covered both strategic and operational work: we designed a visual system that blends RIV’s industrial heritage with a clean, contemporary, and instantly recognizable aesthetic.
The new identity was rolled out through a fully integrated digital ecosystem, supported by an updated social media strategy.
Its launch coincided with RIV’s 75th-anniversary event, which we carefully planned to celebrate the company’s past, highlight its present, and outline its future.
To mark RIV’s 75th anniversary, we designed a virtual showroom accessible through Meta Quest 3.
Inside this immersive experience, users can interact with realistic 3D models of the company’s valves and explore a branded space where archival photos and visual content narrate the evolution of the brand in an engaging, innovative way.
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