Happy Habit
Content production
Content production for Happy Habit, the cosmetics brand Waterless and Plastic Free, with a series of still-life and lifestyle photographs to support web communication.
Happy Habit was created with the goal of reducing the environmental impact of traditional cosmetics by turning skincare into a more conscious daily habit. Its products are made with plant-based ingredients and natural actives, often recovered from food waste like fruit peels, are plastic-free, zero-waste, and designed for a young audience that cares deeply about sustainability.
To highlight these values, we carried out a full-scale photo production, combining styled still life shots with lifestyle images featuring young models. The aim was to showcase both the product and its everyday use, while visually reflecting the brand’s fresh, pop, and optimistic identity.
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