Sica

The core values to be considered for the re-branding of Sica are reliability and precision. It is precisely these two values that make Sica one of the most relevant companies on the European automation scene.
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After market research on competitors and trends, we selected a typography and a palette reminiscent of the precision industry, creating a monogram that not only echoes the initial of the company name, but also recalls the well-known Japanese 5 ‘S’ method.

This method consists of a procedure to eliminate the superfluous and improve one's work efficiently. The five ‘S’ refer to Seiri - to separate, Seiton - to tidy, Seiso - to clean, Seiketsu - to standardise, Shitsuke - to spread or support.Translated with DeepL.com (free version)